The truth behind Rio 2016 Olympics logo

Tuesday, January 4, 2011

Gelli’s Tatil agency entered the process to design the Rio 2016 Olympics logo along with nearly 140 other competitors. A team of 15 national and international members of the organizing committee for Rio 2016 made the final decision a few months ago.

The designers defend their logo after Brazilian media noted similarities with the logo of the Telluride Foundation in Colorado, which also depicts figures embraced at the arms in a flowing motion. They insist that any similarities to the logo from the U.S. foundation is a coincidence.

Plagiarism, as defined in the 1995 Random House Compact Unabridged Dictionary, is the “use or close imitation of the language and thoughts of another author and the representation of them as one’s own original work”.

In a Yahoo news published by Chris Chase, the publisher says “Take away the legs and the red dancer from the Telluride logo and you have Rio’s. It’s undeniably similar.” Indeed, there are similarities in concepts, that’s obvious, expressed by figures holding hands, symbolizing unity, but a similarity is not a plagiarism.

If indeed we want to see a plagiarism, then we surely can look at the Salvador Carnival 2004 logo, a clear and unmistakable plagiarism of the Telluride Foundation logo.

This being said, we conclude here, inviting you to view the below images and decide for yourself which image is a plagiarism of which.

Henri Matisse The Dance
1. Henri Matisse "The Dance"

Telluride Foundation Logo
2. Telluride Foundation Logo

Rio 2016 Olympics Logo
3. Rio 2016 Olympics Logo

Salvador Carnival 2004 Logo
4. Salvador Carnival 2004 Logo